Selling a home can feel unfamiliar and overwhelming. From start to finish, we will assist you with each step of the home selling process to get you comfortably to the closing table.
Through savvy marketing and sound advice, Circa Properties accelerates your home selling process.
People who choose walkable communities and homes with character do so because they offer something other homes don’t — distinctive details. So it’s only fitting that a real estate firm specializing in character-filled dwellings would use distinctive techniques to sell your home using our home selling process — attending to details overlooked (or never imagined) by other real estate agencies. When you list your home with Circa Properties, we’ll guide you through a three-step home selling process that includes pre-marketing, active marketing and contract-to-closing counsel.
Step 01: Pre-Marketing Advice
Pre-marketing prepares your home for a successful sale.
During this phase of the home selling process, Susan and I — along with our in-house Brand Manager David Nelson— will guide you through the steps you can take to prepare your home for market, and to make your home stand out from others in your neighborhood.
We’ll help you arrive at a fair market price at the beginning of the home selling process that attracts qualified buyers from the outset — when interest in your property is at its peak. Then, we’ll put our marketing expertise to work, spreading the word that your property is coming soon and creating sophisticated promotional materials that show your home at its best.
Step 02: Active Marketing (may include)
Active marketing puts your listing in front of buyers online, in print and in your home. We are constantly “fine-tuning” our marketing to the latest best practices.
Once you’ve completed the pre-marketing checklist and set the stage for your sale, it’s time to show off all your hard work! At Circa Properties, we do that with top-of-the-line photography, skilled graphic design, and vivid sales copy that makes it easy for a buyer to envision living in your home.
We combine these key elements to actively market your property during the home selling process, using techniques few other real estate companies offer, including:
• Your home’s very own website, with an engaging photo tour on the home page, plus links to specs, floor plans, financing options and more (See an example from our current listings).
• Search engine optimization to maximize exposure
• E-mail marketing targeting agents & buyers looking in your neighborhood
• Full-color, two-sided flyers and custom designed inhome sales materials to enhance your showings and make your property more memorable
• Featured placement on the web’s most trafficked websites, including Zillow.com and Trulia.com
• and much more…
The goal of this multi-faceted marketing effort is simple: to entice qualified buyers, drive them to your door and move your home sale forward!
Step 03: Contract-to-Closing Counsel
From contract to closing, we work on your behalf with utmost professionalism during the home selling process.
It’s one thing to establish good rapport with an agent in the initial stages of your home sale during the home selling process. It’s quite another to know that your Realtor® will come through for you during contract negotiations. Terms, conditions, legal implications and other concerns can make selling your home feel invasive. We help you maintain focus and clarity throughout the entire process.
We are skilled negotiators, experienced in working with all types of agents and home buyers. As contracts come in for your home, we will work vigorously in your interest, yet always with respect for the other party.
Our knowledge of local and state requirements will help you meet your obligations as a home seller and expedite the purchase of your property. If at any time other professional services are required during the home selling process, I can help you tap into Circa’s network of contacts — including legal counsel.
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